10 Best Ecommerce Websites in Australia to Inspire You

If we take the last few decades in our concern, the ecommerce industry has transformed immensely, giving rise to numerous popular ecommerce platforms. In fact, the ability to sell services or products online has become a necessity these days.

So, if you are sold on optimising your existing website or building a new one that hits the mark, the following ecommerce website example is sure to provide abundant inspiration.

After all, when you are selling online, it is your ecommerce website that serves as your gateway to leave a lasting impression on your customers, and by doing it justice, that impression can endure for days to come. So, it’s always a good idea to look around and find out what makes an ecommerce website great. And if found overwhelming, hiring ecommerce web design professionals definitely turns the job way easier.

What makes a good ecommerce website?

There are certain elements that are crucial to every ecommerce site to stay relevant and competitive.

Extensive product information

Detailed product description helps customers make informed decisions about which product to purchase as it provides them with information about a product’s features, value and benefits.

Good visual appeal

Good visuals allow shoppers to make a quick decision on what to purchase. That is why most ecommerce platforms offer the functionality for retailers to incorporate videos and images into their product pages.

Site search

This feature is commonly found in most of the top ecommerce sites. The best search options come with quality results, top links, or auto-suggest keywords. It allows customers to skip navigation and find what they are looking for.

Easy navigation

A user-friendly navigation system is what helps customers find the products they need easily and quickly. To achieve an effective categorisation system, begin by listing the most popular categories at the top and organising them in a logical sequence.

Strong social element

Utilising customer reviews and testimonials work as powerful tools to build trust and influence purchasing decisions, as it has become common for customers to seek validation from others before making a purchase.

While we’ve only scratched the surface, there are countless other attributes of a successful ecommerce website, including an effective call to action, secure payment network, mobile responsiveness, site speed, seamless checkout, customer service and more.

Top 10 ecommerce websites in Australia to inspire you

Unlock the secrets of successful ecommerce websites by exploring our handpicked selection of the best ecommerce websites in Australia. Let’s delve into the details!

1. Amazon Australia

Website: https://www.amazon.com.au/

With a total visit of 54.5 million, Amazon has been operating in Australia for many years and has already climbed to be one of the most successful ecommerce sites in Australia. It provides Australians with an extensive selection of goods, encompassing digital media, books, electronics, fashion, fitness, automotive, and more.

The design is visually appealing. On the homepage, it includes the ‘Trending Deals’ section that makes it easier for visitors to avail exclusive or early access deals on particular items. With the use of images throughout the site, it is made even more engaging. The navigation bar includes site pages such as “Today’s Deals”, “Best Sellers”, “New Releases”, “Fashion”, and more that can significantly boost the willingness of the visitors to explore the products even more.

2. Woolworths Australia

Website: https://www.woolworths.com.au/

Woolworths is an Australian retail giant that comes with a strong presence across the country with 16.5M traffic. Woolworths has maintained a high conversion rate and has garnered widespread accolades for its exceptional mobile performance.

The category navigation is super easy to follow. Visitors can discover a diverse assortment of categories, encompassing fruit and vegetables, lunchbox, deli and chilled meals, pantry, snacks and confectionery, bakery, dairy, health and beauty products, household supplies, and lunchbox, baby, pet and more.

3. eBay Australia

Website: https://www.ebay.com.au/

Making its mark in Australia in 1999, eBay secured a place among the first ecommerce platforms in the country. Ever since then, eBay has consistently held the top spot, standing tall as the most prominent player in Australia’s ecommerce industry.

The website captivates users with its vibrant design, imaginative use of images, and thoughtfully chosen fonts, creating a colourful and immersive experience. The website’s navigation is thoughtfully designed, with a top navigation bar on the homepage that conveniently breaks down products by type, accompanied by an efficient search function.

In addition, the inclusion of custom icons tailored to each category enables the customers to quickly grasp the nature of the products that are being sold.

4. Kogan

Website: https://www.kogan.com/au/

As an exclusive player in the Australian ecommerce landscape with around 6.6M of total visits, Kogan’s online retail platform has proven exceptionally lucrative, attributing its success largely to the high demand for LCD televisions and LED screens among customers.

Through strategic branding, the company showcases its identity on the website by employing a cohesive colour scheme consisting of two prominent colours (black and red) alongside a persuasive copy that effectively conveys the products’ purpose. The navigation menu breaks down by “Recently Viewed”, “Hot Deals”, and “New Arrivals” alongside the “Shop by Department” option, where customers can search for products in specific categories. The home page also includes individual sections for “Current Deals”, “Popular Categories”, “Recommended for you,” and more.

5. The Iconic

Website: https://www.theiconic.com.au/

Ever since its launch, The Iconic has managed to carve out a prominent position in the Australian ecommerce fashion market. The website stands out for its exceptional product organisation, featuring intuitive categorisation and tags that enhance user convenience.

The search function is strategically placed at the top of each page, ensuring customers can easily locate what product, brand or categories they seek. The category pages come with a well-organised layout and great use of white space that not just enhances aesthetics but ensures user-friendly navigation.

6. JB Hi-Fi

Website: https://www.jbhifi.com.au/

Though established in 1974, in 2000, JB Hi-Fi launched their ecommerce platform and ever since has thrived as a leading online electronic retailer in Australia. It has an estimated 18 million visitors each month.

The website effectively utilises its navigation bar, product categories and service banner, resulting in a highly-organised and user-friendly interface. Employing a well-executed branding approach, the company showcases its identity on the website with a coherent colour scheme, where the dominant colours of black, yellow and red evoke a strong visual impact.

Furthermore, the dynamic sliders play a key role in directing attention towards exciting discounts or offerings and seasonal products.

7. BigW

Website: https://www.bigw.com.au/

With an estimated number of monthly visitors of around 15 million, this ecommerce powerhouse stands tall as one of the foremost destinations for diverse shopping experiences.

The category navigation system is user-friendly, and you can shop by departments, from home and appliances, toys, women, and men to books, gaming, audio, kids and more. Also, the homepage offers sections for “Big brand sales”, Big deals- limited time only”, “Top searches”, and “Our top categories”, which turns it easier for visitors to discover more items. The standout feature of this website is its unique “Chat with Dot” option, a rare find among ecommerce stores.

8. Catch

Website: https://www.catch.com.au/

Catch is one of the most profitable deals and coupon websites in Australia. The search option stands out nicely, contrasted with a bit of bold background. The site comes with a clean design and white space to feature photography of its products, and the big photos on the homepage set the tone for an engaging shopping experience.

The navigation bar includes “Today’s Deals”, “Clearance”, “Bulk Buys”, “Top Brands”, and other sections to pique the interest and fuel the desire of the visitors to explore further.

9. Gumtree Australia

Website: https://www.gumtree.com.au/

Gumtree’s expansion to Australia proved to be a game-changer, propelling the platform to the forefront of the online marketplace. Millions of users quickly embraced the convenience of buying and selling products and services through Gumtree. The intuitive and visually appealing website design simplifies product exploration, enabling users to effortlessly browse and grasp the range of offerings available.

The right amount of text and visuals are used. Visitors can easily find the categories that Gumtree operates, including cars and vehicles, clothing and jewellery, community, home and garden, jobs, pets, tickets and more.

10. Appliances Online

Website: https://www.appliancesonline.com.au/

The ecommerce website boasts a visually stunning layout that effortlessly combines the power of photography, an eye-catching colour palette and thoughtfully selected typography. A lot of use of white space around the product images ensures that the merchandise truly takes centre stage, leaving a lasting impression on visitors. The site also features Google customer reviews and other social proofs.

Conclusion

So, this was a roundup of some of the top ecommerce websites in Australia that are performing great. Seeking fresh ideas to enhance your ecommerce presence or interested in benchmarking against industry leaders?

Try to uncover the secrets of the enterprises that are excelling. After all, crafting a website that stands out among a sea of competitors needs strategic thinking. And these businesses have definitely done something right.