15 Brand Marketing Statistics for 2024

When you turn your business into a brand, that brand becomes a great tool for not only growing your business but connecting with your audience on a more personal level. Branding a business is so much more than choosing a logo and the colour scheme you want to represent your business.

A business brand includes how you treat your customers and employees, what messages and ideas your brand supports, the culture you choose to harbour in your organization, and so much more. Simply put, a brand is what makes your business unique.

That being said, it becomes quite clear why any business would consider becoming a brand. However, it’s also important to mention that this will require careful planning and quite a bit of research. So, with that in mind, here are ten brand marketing statistics for 2024.

1. Authenticity plays a pivotal role for 88% of consumers when choosing the brands to support

Nowadays, authenticity is not only being greatly emphasized but admired as well. This means that consumers look for brands that are real, relatable and – most importantly – authentic.

Being true to your brand and what your brand stands for will help your business stand out from the crowd. Reportedly, as much as 88% of consumers state that they’re looking for authentic brands first when deciding who they wish to support.

Simply said, if your business and brand are not authentic, there will be nothing setting it apart from all the other businesses and brands on the market.

2. 60% of people believe a brand’s key traits are trustworthiness and transparency

According to a survey, around 60% of people feel that a brand’s most important features are trustworthiness and transparency, outweighing all other qualities.

When consumers decide to do business with a brand, they put their trust in that brand. This means that unless you manage to build trust with your audience, you can’t really expect to be successful. What’s even more interesting is that this number encompasses various ages, sexes, and income groups. Therefore, any brand that manages to ensure its audience’s trust stands to gain a lot in return from that relationship.

And then, of course, with trust comes transparency. Or rather, one wouldn’t be possible without the other. The easiest way brands can become more transparent is by choosing to share information with their audience. This can be easily achieved with reviews and testimonials. As long as you’re clear and honest about your business practices and you don’t mind sharing that information with anyone interested, your brand will be well off.

3. A consistent presence on all channels can boost sales by 23%

From using social media platforms to having a website to having a presence on other online and offline channels, everything is necessary to create a voice for a brand. The sales rate can be increased by 23% due to increased visibility, improved customer engagement, and a more cohesive brand experience for consumers. After all, consistency in posting, engagement, and messaging helps to keep your brand in the minds of consumers.

So try to be present on various platforms so that you can reach a broader and more diverse audience, tapping into various demographics and segments.

4. Using colour significantly boosts brand recognition by 80%

As mentioned earlier, every brand comprises a unique and easily recognisable logo and colour scheme. Enhancing brand recognition by a remarkable 80%, the incorporation of colour proves to be a powerful strategy.

Just think of some of the world’s biggest brands, such as Coca-Cola or McDonald’s. The signature red and white, or rather red and yellow colour combos, almost instantly make us recognise the brand, even without necessarily seeing the logo.

Since colours have the power to invoke certain feelings and emotions, be careful when choosing yours and make sure they’re aligned with your brand.

5. Brand consistency can increase revenue by 10-20%

Aside from this, brand consistency is mandatory. This means that you need to ensure that your brand stays authentic and consistent throughout various marketing channels. Otherwise, it will only cause confusion among your audience.

That’s why it would be best to hire a custom web design company to ensure consistency across all channels. According to statistics, brand consistency can increase revenue by as much as 10-20%.

6. You only get 7 seconds to create a lasting impression on potential customers

You have a mere 7 seconds to grab the attention of potential customers, stressing the crucial significance of this short time to capture their interest. It’s no different when it comes to online businesses. That’s why you need to ensure that when a person visits your website, they leave it with a positive first impression.

Websites that are fast, responsive, easy to navigate and – most importantly – safe will always do better than the ones that are not. So, when creating your website, make sure you keep this in mind.

7. 67% of customers are likely to stay loyal to those brands that address societal issues

67% of consumers are more inclined to remain loyal to brands that take action on social issues. Since the audience tends to connect on a more personal level with brands, it comes as no surprise that they expect those brands to take a stand regarding certain social issues. So much so that consumers will easily support or boycott a brand, depending on the stance they choose to take.

Of course, finding one of the top marketing companies can help you with this task!

8. 89% of consumers are inclined to make another purchase after a positive customer service experience

A customer who’s had a negative experience with a brand is far more likely to share their experience with others than a customer who’s had a positive experience. That’s why brands need to ensure that they offer a stellar customer experience to their customers in order to avoid potentially hurting their reputation. Following a positive customer service experience, a notable 89% of consumers express a likelihood of making more purchases. This underscores the substantial impact of positive service interactions on fostering customer loyalty.

Additionally, with the business market being as saturated as it is, any business that lacks excellent customer service is not going to flourish or thrive.

9. 84% of shoppers agree they are more likely to buy from brands they share values with

According to consumers, the most appealing brands are the ones that stand for more than just pure profit. That’s why brand values play such an important role in brand marketing.

The brands who choose to put their brand values front and centre need to do so in a meaningful way. Not only do those values need to be aligned with what the brand is and stands for, but they also need to be appealing and relevant.

A significant majority of shoppers, accounting for 84%, express a tendency to make purchases from brands with whom they share common values.

10. 73% of B2B marketers and 70% of B2C marketers incorporate content marketing into their overall strategy

According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their marketing strategy. Content marketing is a bit different from other marketing approaches.

In content marketing, content can take multiple forms, such as blog posts, articles, videos, infographics, and more. From audience engagement to brand awareness to establishing authority to lead generation, there are tons of reasons why marketers leverage content marketing.

11. Most people, about 55%, tend to remember brand information better when it’s shared as a story

Crafting a narrative around your brand proves to be an exceptionally powerful branding strategy. A majority, about 55% of customers, are more likely to recommend a business if they like the brand’s story. This highlights the crucial role storytelling plays in enhancing information recall and engagement.

So, in order to make your brand stand out and create a loyal following, sometimes it’s not just the great products or services; you should try telling a captivating story that resonates with your targeted customers.

12. More than 80% of marketers set aside a specific budget for working with influencers

Influencer marketing has become a powerful tool that marketers and brands are taking seriously for increasing brand recognition, consumer engagement, and credibility. More and more brands in recent days are starting to keep a dedicated budget for it, leading to 80% of the marketers.

Social media users, particularly Gen Zs, are most likely to be influenced by the recommendations. As an overwhelming number of brands are focusing on it, you should leverage influencer marketing as well.

13. 88% of customers are more likely to continue shopping from a brand that offers personalised experiences

88% of customers are likely to become repeat buyers after a personalised shopping experience. This sentiment is notably strong among younger generations, with 96% of Gen Z and 97% of Millennials. Some brands do it by pushing location-based notifications or by offering CTAs based on the buying cycle, while others try customer loyalty programs or simply place names in email content.

So, from tailored messaging to relevant promotion, you can go for any approach to offer personalisation and let your brand shine.

14. Precisely 33% of brands strategically use paid advertising as a key tool to create personalised experiences

With the rise of advertising platforms, 33% of brands nowadays use paid advertising as a powerful tool to reach the right people at the right time. This not only increases brand awareness but also builds a stronger connection with their target audience. By intentionally using paid promotional strategies, these brands show their commitment to crafting unique interactions that genuinely resonate with consumers.

Advertising platforms with paid features offer advanced targeting options, ensuring that brand messages effectively reach the most pertinent audience. So, as a brand, you will have the capability to pinpoint specific demographics, interests, and behaviours and can even re-engage users who have previously interacted with their brand. This precise targeting minimises ad wastage, significantly enhancing the chances of connecting with users who are more inclined to engage with the brand.

15. A significant 70% of customers consider UGC reviews and ratings when making a purchasing decision

In the end, lately, the influencer-generated content no longer bears the same weight as it did just a couple of years ago. However, user-generated content is on quite a steady rise. Around 70% of consumers look for user-generated content reviews before making any purchases.

The majority of consumers perceive user-generated content as a form of word-of-mouth recommendation, which is why brands need to embrace and even encourage it if they hope to reach success.

Final words

So, as long as brands showcase that they actually care about their audience and not just the revenue the audience brings, they should be more than well off.

As mentioned earlier, consumers perceive a brand as something that’s more than just another business. That’s why building your brand and working on constantly perfecting your brand image is arguably the best way to grow your business.