How To Make Your Content Viral in 2025

Going viral on social media takes time, patience, and experimenting. Sometimes, a video can explode overnight and gain millions of viewers, but let’s admit – that happens rarely. In 2025, the game is changing again, and if you want your content to reach the masses, you’ll need to stay ahead of the trends.

Embrace the ‘Unhinged’ content

Have you ever seen those random videos that are so uncanny, yet you find yourself drawn to them? They’re considered unhinged content, and they’ve been blowing up social media for a while now.

Take the influencers (or ‘anti-influencers’, to be exact), The Inspired Unemployed. They’re hilarious, unpredictable, and totally authentic. It’s a great example to stop worrying about your content being perfect if you wish it to go viral. A great tip is to add a bit of chaos to it and make it relatable to users.

Jump on local trends

If there’s one thing Aussies can’t get enough of, it’s talking about what’s trending on social media. From a major sports event to a trending TikTok dance to the lightning debate on local politics, tapping into these conversations can help you gain more engagement.

For example, brands such as Vegemite and KFC Australia nailed it by becoming part of cultural moments in a fun, cheeky way. Get used to updating trends daily and try to jump into that train on time.

Include short videos

Short-form videos aren’t going anywhere. Platforms like TikTok, Instagram and YouTube Shorts show snappy, engaging content that keeps people watching.

For starters, to increase the engagement of your videos, you need to grab attention in the first 3 seconds. Next, always use trending sounds and captions. Users love it when the videos are fast-paced and visually engaging. And, most importantly, get people involved. Focus on challenges and other types of interactive content that generate lots of engagement.

Consider user-generated content (UGC)

People trust people. Therefore, UGC is one of the most powerful tools for making content viral. You can start encouraging your audience to create content for you. It can be through a contest, a giveaway, or customer reviews to build up engagement and trust.

Look at companies like Cotton On and Boost Juice. Both of them have used UGC campaigns as a way to involve their audience and bring a lot of online buzz. The more the audience interacts with your content, the more people you reach.

Use a VPN

Content creators are so busy trying to create the next best thing on social media that they often forget about using a virtual private network (VPN) for the process. Once you grasp the meaning of a VPN, it becomes easier to gain market advantage.

Through VPN services, you can discover trending content in different countries, including the United States, the United Kingdom, and Japan. A VPN enables you to change your location so you can gain inspiration from various markets across the world.

Australian users sometimes encounter restricted content due to geo-locational limitations. With a VPN, you can bypass geographical limitations. Also, research privacy is important for marketers and content creators working with trends. While a VPN is on, you’ll remain untrackable for your competitors, which means even more possibilities for the market’s research.

As you can see, the usage of a VPN stands as an essential requirement for anyone dedicated to maintaining market leadership in content creation.

Work with influencers

If influencers already have dedicated followers, why not use that to your advantage? Using their community can help your content get out there faster, no matter if you work with big-name creators or micro-influencers.

You can find incredible influencers in Australia’s fashion, fitness, tech, and other industries. But look for influencers who really fit with your brand, not just people who have a lot of followers. Being authentic means more shares and more interaction.

Timing and platform optimisation matters

Content with perfect quality still fails to generate success unless someone discovers it. Your content has the power to succeed or fail based on when and how you optimise each platform.

For example, the best posting times for Instagram and TikTok are usually early mornings (7-9 AM) and evenings (6-9 PM). For LinkedIn, it’s usually on weekdays during business hours. It’s best to post on weekends and late evenings if you have a YouTube channel.

Of course, each piece of content should follow the recommendations for its specific platform. Different social media platforms require different content strategies because what succeeds on Facebook will not translate directly to Instagram.

What have we learned?

Creating viral content in 2025 is all about hard work, dedication, and creativity. You might not achieve success in one day, but your consistency will pay off in the long run. Stick to the tips above, and do additional research on your part. Remember that being a content creator is also about learning and taking the steps to improve yourself.