8 Best WordPress Themes for Ecommerce Website in 2024

Choosing the right ecommerce WordPress themes is a prerequisite if you want to get your online store up and running. After all, not all the themes available are well-equipped enough to handle your digital storefront. Otherwise, without the right theme, you will end up struggling with slow loading times, poor mobile responsiveness or other compatibility issues.

So, if you are wondering which WordPress theme to choose, go through our list below.

1. Astra

Astra is a highly popular, sleek and free WordPress theme, trusted by over 1.6 million websites. Specially, for the online store owners who are seeking a blend of simplicity and flexibility, this is a perfect choice to go for. As it is compatible with all popular WordPress plugins, it enables you to customise your site’s layout without coding.

Features that make Astra an excellent choice:

Optimised for speed: Astra is one of the most lightweight themes available on the market with a size of less than 50 KB and a load time of just 0.5 seconds.
Developer-friendly: For developers looking to build customised solutions, Astra comes with hooks, filters, and a clean, extendable codebase.
Header and footer builder: Astra’s intuitive drag-and-drop builder enables users to create stunning headers and footers, complete with live editing and advanced styling options.

Pricing:

Astra offers a free version. Other three plans are, Astra Pro ($49), Essential Toolkit ($79) and Business Toolkit ($149).

2. Botiga

The next popular ecommerce WordPress theme is Botiga. This feature-packed free theme comes with multiple product catalogues and single product settings, including image zoom, image gallery layout style and more. This works perfectly for ecommerce businesses that prefer speed and conversion optimisation.

Features that make Botiga an excellent choice:

Extensive customisation option: No matter it is the layout header, footer, sidebars or product pages, you get the full control over the design.
Pro features: Upgrading to Botiga Pro unlocks more advanced features such as customisable product filters, advanced reviews, mega menus or more.
Product card customisation: You can personalise product cards by adjusting styles, sorting elements and modifying fonts, colours and more.

Pricing:

Free version is available. The Personal Plan will cost you $59 per year and covers one website. The Professional Plan is priced at $119 per year for managing up to 10 websites while the Agency Plan costs $199 per year for supporting up to 100 websites.

3. Storefront

It is an official WooCommerce theme specially crafted for WooCommerce stores. Whether you’re a beginner or an experienced WordPress developer, Storefront provides a highly customisable platform that allows you to easily tailor your site’s appearance to match your brand. It guarantees a seamless experience for ecommerce stores, reducing the risk of conflicts during major updates.

Features that make Storefront an excellent choice:

Solid foundation: Depending on the underscores starter theme by Automatic, Storefront offers a responsive layout, a flexible grid system and enhanced SEO performance.
Simple design: It has a clean and straightforward design. And this make Storefront an ideal starting point for customising your online store to match your brand.
Enhanced SEO performance: It is optimised for search engines, helping your products rank better in search results.

Pricing:

The free version is available.

4. OceanWP

OceanWP is a powerful and versatile WordPress theme. It offers a solid foundation for anyone looking to create a professional, polished website with its high customisability, lightweight architecture and extendibility. Some of the OceanWP’s dedicated WooCommerce features includes advanced coupon management, product badges, and customisable product pages.

Features that make OceanWP an excellent choice:

Advanced ecommerce features: With advanced tools such as the Product Badges Manager and a new Advanced Coupon Manager, you can boost your sales.
Easy integration: No matter you are creating a blog, an agency site or a portfolio, OceanWP offers the flexibility and ease of integration you need to bring your vision to life.
Responsive and accessible: The site looks great and functions well on all devices as it adheres to the latest accessibility standards.

Pricing:

Free version is available. The Starter Plan starts at $31 per year and Personal Plan takes $38 annually. The Business Plan is priced at $53 per year while the agency plan charges $79 per year.

5. Marketo

Marketo is a modern, clean and highly customisable WordPress theme designed especially for electronic and multivendor online stores. It offers a hassle-free ecommerce experience with its powerful features and customisation options, making it an excellent choice for businesses looking to create a professional online store quickly and efficiently.

Features that make Marketo an excellent choice:

Unlimited colour option: Marketo offers advanced colour optimisation tools to ensure your store stands out. You can simply select from the pre-defined colour schemes and customise them to match your brand’s identity.
Multivendor support: Marketo allows you to build a comprehensive marketplace similar to Amazon or eBay, where you can earn commissions and sell a wide range of products.
Drag and drop page builder: The intuitive drag-and-drop page builder allows you to easily design and customise your site with no coding skills.

Pricing

The regular license costs $59.

6. Porto

This high-performance and top-rated WordPress theme is known for its versatility and powerful features. It has been a popular choice for creating professional websites for many years. As it offers a wide range of pre-built website demos, it is easier to get started quickly. Whether you’re building a corporate site, an online store, or a portfolio, there’s a demo to suit your needs.

Features that make Porto an excellent choice:

High performance: Porto is optimised for speed, ensuring that a website loads quickly and performs well on all devices.
Easy integration: It integrates very easily with several popular plugins like Elementor and allow you to easily build and customise your site with no coding knowledge.
Advance customisation: Each section of Porto’s demos is customisable. So, you get the flexibility to mix and match features from multiple demos to create a unique site.

Pricing:

The Porto theme is available for $49.

7. SeedProd

This theme is ideal for those who are looking for complete creative control over their site’s design without delving into code. Its vast templates offer a flexible and user-friendly solution. Its emphasis on customisation and speed is what makes SeedProd a top choice for users who want to craft a unique and efficient ecommerce platform.

Features that make SeedProd an excellent choice:

Drag and drop builder: The SeedProd Drag and Drop builder allows you to create and customise your WordPress site without writing any code.
Premium integrations: It offers integration with many third-party email marketing service providers, including MailChimp, ConvertKit, Constant Contact and more.
90+ pro blocks: It offers over 90 versatile blocks with all the tools you need to bring your ideas to life.

Pricing:

It offers four flexible pricing plans: Basic ($39.50), Plus ($99.50), Pro ($199.50) and Elite ($239.60).

8. Hugo

This is a sophisticated and high-end theme that is designed to elevate your WordPress site into a fully functional and visually stunning ecommerce superstore. From headers to footers to colour schemes, you can tailor every aspect of your site’s design with Hugo and give your online store the competitive edge it deserves.

Features that make Hugo an excellent choice:

Peak-performance: Hugo is optimised for speed. It ensures fast load times and an excellent user experience, ultimately helping in improving your site’s SEO rankings.
Google fonts integration: From dozons of Google fonts, you can easily adjust the theme’s typography and fine-tune font properties for key sections directly within the customiser.
Customisable footer: Utilising the dynamic, customised settings, you can adjust the site’s footer and modify elements like layout, colour, fonts and other essential links.

Pricing:

There are many pricing options available. One Theme or Plugin is priced at $34.30 per year. Other three plans are Standard Club ($48.30), Developer Club ($55.30) and Lifetime Club ($174.30).

Final words

As there are a variety of theme choices available today, it is often easier to overlook some of the best options. So, you must take enough time to pick the right one based on your needs. The themes mentioned in this article are some of the best. Check them out and go for the one that is best for your business.